The senior operations leader your P&L has been missing, without the full-time hire. Twenty years building and running fulfillment, supply chain, and DTC operations at Amazon, Walmart, Stitch Fix, Blue Apron, Grove Collaborative, and Jack Archer. We embed inside your operation, identify exactly what's bleeding margin, and deliver a dollar-denominated roadmap to fix it. Most engagements identify savings that exceed the fee in the first 30 days.
A comprehensive AI-assisted diagnostic across your financial operations, supply chain, fulfillment, and technology stack. Every finding dollar-denominated and priority-ranked. Most clients uncover $50K to $500K in year-one opportunity.
We take the audit roadmap and turn it into a prioritized action plan with clear implementation guidance. Vendor renegotiations, process redesigns, and specific recommendations your team can execute, with our support through every decision. Every engagement ends with a clear path forward, not a PDF that collects dust.
Embedded senior ops leadership without the full-time cost. Ongoing analysis, vendor accountability, team guidance, and strategic decision support. All the things a VP of Operations would own, available when you need it without the overhead.
Most consultants bring a framework and a slide deck. We bring 20 years of running real operations at Amazon, Stitch Fix, Blue Apron, and Grove, combined with AI diagnostic tools that surface what generic analysis misses.
The AI layer means we find in 48 hours what traditional consultants take six weeks to surface. The operations experience means we know which findings actually matter, and exactly what you should do about them.
You get specific, dollar-denominated findings and clear recommendations. No vague frameworks. No six-week waiting periods. No deliverable you cannot act on.
David was a strong partner in supporting our U.S. fulfillment and warehousing initiatives. He delivered thoughtful WMS assessments, practical racking and facility planning guidance, and strong operational cost analysis that helped inform several fulfillment bids. His expertise, responsiveness, and analytical approach added real value to our decision-making process. He also has plenty of resources based on specific needs.
David doesn't just analyze. He opens doors I didn't know existed. He surfaced two vendor relationships and a 3PL option that weren't on our radar, ran the numbers fast, and had a recommendation ready before our next board meeting. He thinks like an owner, not a consultant.
Working with David was a great experience from start to finish. His deep knowledge of fulfillment operations helped us navigate challenges quickly and efficiently. What stood out most was how responsive he was. We always had answers and feedback when we needed them, without ever feeling like we were waiting. He brought real expertise to the table and made the whole process smoother than we expected. We'd highly recommend David to anyone looking for a fulfillment consultant who's both sharp and easy to work with.
David sits down with Vivek Singh, founder of Hopstack WMS, for the inaugural edition of CrossDock's new operator interview series. The conversation covers DTC inflection points where fulfillment models break, what it took to bring operations in-house and deliver the project $1.7M under budget, how to renegotiate 3PL contracts with data carriers can't argue with, parcel mix optimization, and the operational reality of building Fulfilled by Jack from the operator's side of the table.
The 3PL needs to believe you'll leave. We had the in-house option costed and timeline-mapped, so the conversation wasn't 'give us a better rate,' it was 'give us a better rate or we're operating our own building in nine months.' The savings showed up the week after.
I spent 20 years running operations, not advising on them, at Amazon, Walmart eCommerce, Blue Apron, Stitch Fix, Zulily, and Grove Collaborative. Fulfillment centers, P&L ownership, supply chain builds, vendor negotiations, and the hard calls that determine whether a scaling brand holds together or breaks.
That experience is still active. I am currently running operations at a scaling DTC brand, which means every recommendation I make is grounded in what is working right now, not what worked in 2015.
ReifCo Consulting combines that operator experience with AI diagnostic tools I built specifically for DTC and supply chain, so we find what you are losing faster than any traditional consultant ever could.
Book a free 30-minute strategy call. We will identify your top three ops opportunities before we hang up, or tell you honestly if we are not the right fit.