ReifCo AI is built on a simple premise: the most valuable thing an operations advisor can bring is not a framework — it's pattern recognition earned across two decades of leading real operations at real companies, combined with AI tools that can see what humans miss.
I've spent more than twenty years in the operational trenches of DTC and e-commerce — not advising from the outside, but leading fulfillment centers, managing P&L, building supply chains, and making the hard calls that determine whether a brand scales profitably or implodes under its own growth.
Today I remain active in senior operations leadership at a scaling DTC brand, where I see firsthand every week what separates operations that scale profitably from operations that collapse under their own growth. It almost always comes down to visibility, process, and the right tools in the right hands.
ReifCo AI was built to bring that same caliber of operational intelligence to the founder-led businesses that can't yet afford a full-time VP of Operations but desperately need one. The difference is that I use AI diagnostic tools built specifically for supply chain and DTC operations — so I can surface what you are losing faster and more specifically than any traditional analysis.
I work with a select number of clients at any one time, ensuring every engagement receives genuine senior attention and delivers measurable results. If you're a fit, I'll tell you immediately. If you're not, I'll tell you that too.
Warehouse design, 3PL selection and management, WMS implementation, pick/pack optimization, and SLA accountability. This is the core.
Vendor negotiation, supplier diversification, lead time optimization, and building supply chains that can absorb disruption without imploding.
The full stack of DTC ops — inventory planning, returns management, carrier optimization, and scaling fulfillment without losing customer experience. Applied across Amazon, Walmart eCommerce, Stitch Fix, Blue Apron, Zulily, Grove Collaborative, and multiple 3PLs.
Using proprietary AI diagnostic tools to surface findings, patterns, and opportunities that traditional analysis takes weeks to find — and delivering them in 48 hours.
Cash flow forecasting, margin analysis, cost structure optimization, and finding the money that's leaking out of the business invisibly.
Org design, hiring for ops roles, SOP development, KPI frameworks, and building the management layer that lets a founder step back from daily operations.